In our world we call them “Digital Dinosaur”, businesses which have been established for years and have little or no presence online. These companies have either neglected or not been concerned with moving part of their operations online, mainly due to their demand has always been heavily built around foot traffic and local communities.
As they world shuts down due to the Coronavirus and industries like hospitality and tourism become very difficult to stay above water, it’s now more than ever very important to keep activity going on your online channels. Why? Well simply to ensure another beast doesn’t destroy your marketing efforts…. “The Algorithm”
The trade industry is well known for their handy skills with their hands but how are they on a keyboard? As the world progressively moves online, the trade industry are poorly represented, presenting ample opportunities for ambitious tradesman to promote their skills online.
If you’re running a café, bar, restaurant or other hospitality business right now, chances are you know about Instagram. As the leading visual social media platform in the hands of your customers right now, it’s the perfect place to showcase your flair for good food, great drinks and superior swagger and style.
When it comes to marketing luxury travel brands, the game is slightly different. As a business owner or marketer you already know that you’re rarely selling the practical features of your hotel, resort or product – what you’re really doing is showing customers how they can feel, and what they can experience.